Inspirational Talk by La Fervance Founder Melissa Obeid
Time & Location
About the Event
Read about Melissa Obeid and her motivation:
LA FERVANCE is an independent Australian-French company – experts in sustainable luxury beauty. The founder of LA FERVANCE, Melissa Obeid, has directed and overseen every aspect of the product profile, performance, ingredient provenance, packaging and testing.
Created in an exceptional association with France’s most accomplished, cosmetic scientists and state of the art laboratories – stemming from the globally esteemed Cosmetic Valley.
LA FERVANCE is ‘Made in France’ in accordance with the most stringent global regulations for the production of prestige beauty. Product efficacy, safety, rigorous procedures and regulatory compliance are all absolute priorities.
Melissa’s love affair with France was ignited whist studying at The Paris Fashion Institute in the 90’s. She worked with the biggest names in the fashion world, extending these experiences to senior fashion roles back in Australia, followed by a stellar career in high-level arts management.
Melissa’s passion for clean beauty lead her to initiate the development and commercialisation of a suite of Australian Made, 100% natural baby products created under Proprietary brands sold nationwide. This was an Australian first.
Whilst obtaining a 99.9% natural formulation is a positive achievement, my mind immediately went to ‘what will it take to make it 100%’? Achieving this was a huge challenge, but it was worth every second.” – Melissa
During this time Melissa recognised a void for impeccably presented, high-performance, 100% natural skincare products developed within an eco-friendly framework.
“There can be no ambiguity with COSMOS certification, as they oversee every minute detail of the entire cycle of creation and production, ensuring it adheres to their standards for excellence in natural and ethical product development and packaging.” – Melissa
Seeking absolute perfection, Melissa relocated to France with her husband and their children to collaborate with the global leaders in cosmetic science and active ingredients of 100% natural origin. These experts were excitedly drawn to the integrity of the project and Melissa’s sheer determination to make it succeed. After three years of intense research, development and extensive testing, LA FERVANCE was born.
“Perfection is our benchmark. We strive for nothing less than the best within every aspect of the LA FERVANCE brand offering. Of course, this is constantly evolving with new discoveries and innovation – hence our best must always be better.” – Melissa